As an idea-driven brand designer‭, ‬I work across sectors and disciplines to create visual designs that demonstrate an understanding of its audiences‭. ‬A thorough knowledge of brand principles‭, ‬visual storytelling and brand expressions gives me the ability to define distinctive‭ ‬‘Brandworlds’‭ ‬that flexes seamlessly and creatively across multiple touchpoints‭.‬

WORK

Galazy / Dove Chocolate
Uptrade the gifting experience

A Play initiative program that focuses on collaborations

S0%
A drink brand that challege the social norm

Momchilovtsi - Drinkable ‘Desserts’

Celebrate the true Joie de Bière

Pepsi - No more labelling

Information needs empathy

Sensation of the ordinarys

Type Emojis

MORE WORK TO BE SHARED IN PDF, FEEL FREE TO DROP ME AN EMAIL.

I work across:

BRANDING

Naming & Concept
Visual Brand Identity
Brandworld
Packaging
Visual guideline
Brand Strategy
Tone-Of-Voice
Personality

CREATIVE CAMPAIGN

Core Idea
Visual Identity
Communication Strategy
Art Direction

ART DIRECTION

Digital design
Product photoshoot
Branded motion
Story board + Mood board
Print production

︎ Kristen Luu - Visual Communication | Brand & Packaging Design ︎

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