The word counts

Information needs empathy


The way we read information

It had to be a relationship between the content of the writing and the design format. The dissertation content is about analysing how communication design, from printed media to interactive designs, generates ideas that influence public audiences. All the design principles are shaped by the nature of human interactions. Here, the publication design defined the needs of potential users and addressed them through visuals.


Dissertation topic

Turning a dissertation into a tangible design

Dissertations are often seen as very dry. Nobody would want to read or revisit it. It's like, "Once I'm done, I have nothing to do with it anymore." But what if we add more visual aids, using design to make it looks interesting enough to read?

As we can see, the current newspapers are presenting information with much visual aids. We are also getting busier in our lives. It must be some ways to use graphics/visuals to tell stories, making dense information easy to digest. The intention is to be efficient, economical and presented in a compact format.

The way of using digital design language to apply to a printed product. It creates a perfect juxtaposition between the mediums. 

“Thoughtless acts are all those intuitive ways we adapt, exploit, and react to things in our environment; things we do without really thinking.”

Jane Fulton Suri


︎ The way people carry and read (using one hand, for example)

︎ In the most comfortable size

︎ Cost-effective

︎ Lightweight, fold-up, doesn’t take much space

︎ Easy to read, bite-size information


A challenging element of the process is cultivating empathy since it is highly dependent on various external variables. There is a possibility that the empathy response can be improved by training and practice through social experience and observation according to Gompertz (1960). Cultivating a culture of empathy could only be more sustainable when we connect on a deep emotional level. Thus, getting to know who we are designing for is considered the first step of the design process, and it could be one of the most important steps. Through understanding the targeted group and feeling their struggle help us to notice the core problem that could lead to appropriate actions.