Guangming is one of the biggest dairy products manufacturers in China. This Dessert flavored yogurt line was the lastest innovation product, cater to a more trendy group of young consumers.

We wanted to develop playable & memorable visual elements that borrowing from other more exciting categories, such as Ice cream and Desserts, and stepping away from the traditional yogurt's inherent impression.

• Appetite apeal
  
  
• Uniqueness
  
  
• Premium