As an idea-driven brand designer, I work across sectors and disciplines to create visual designs that demonstrate an understanding of its audiences. A thorough knowledge of brand principles, visual storytelling and brand expressions gives me the ability to define distinctive ‘Brandworlds’ that flexes seamlessly and creatively across multiple touchpoints.
WORK
Galazy / Dove Chocolate
Uptrade the gifting experience
A Play initiative program that focuses on collaborations
S0%
A drink brand that challege the social norm
Momchilovtsi - Drinkable ‘Desserts’
Celebrate the true Joie de Bière
Pepsi - No more labelling
Information needs empathy
Sensation of the ordinarys
Type Emojis
PROCESS - WRITING
MORE WORK TO BE SHARED IN PDF, FEEL FREE TO DROP ME AN EMAIL.
I work across:
BRANDING
Naming & Concept
Visual Brand Identity
Brandworld
Packaging
Visual guideline
Brand Strategy
Tone-Of-Voice
Personality
Naming & Concept
Visual Brand Identity
Brandworld
Packaging
Visual guideline
Brand Strategy
Tone-Of-Voice
Personality
CREATIVE CAMPAIGN
Core Idea
Visual Identity
Communication Strategy
Art Direction
Core Idea
Visual Identity
Communication Strategy
Art Direction
ART DIRECTION
Digital design
Product photoshoot
Branded motion
Story board + Mood board
Print production
Digital design
Product photoshoot
Branded motion
Story board + Mood board
Print production
︎ Kristen Luu - Visual Communication | Brand & Packaging Design ︎
Uyen Luu © 2022